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Apartment Leasing Consultant Success Story: Patricia V

MY STORY: PATRICIA V

Throughout an almost decade-long career, Patricia V’s experience with multiple aspects of the apartment industry reflects the diversity of opportunities available through a career in apartment leasing.  After holding positions in customer service, Patricia’s leasing career jump-started when she took her first leasing position with a small property and received requisite training. Throughout her many years in apartment leasing, Patricia has been placed successfully through Hire Priority into two different Houston apartment jobs. From temp work to her current position as a leasing professional at Camden Living in Houston, Hire Priority has been a constant in Patricia’s professional journey.  With so much industry experience, Patricia has seen the ins and outs of apartment leasing. Her favorite part? The people. Patricia unequivocally enjoys and thrives in the relational aspect of her job. She wisely recognizes the emotional needs of her clients and can respond with how best to counsel them. Patricia is not only a veteran in the apartment industry, with many years of experience under her belt; but she is also a sales expert-and has generated over a million dollars of revenue in sales. With such a seasoned perspective, Patricia’s advice to newcomers to the industry is to take advantage of opportunities. Exploring your potential, getting good exposure, and ample opportunities for advancement are all perks of apartment leasing advocated by Patricia. Despite changes in employers and location, Patricia has thrived in the Houston apartment industry. Her personality, along with practical training, use of a staffing company specializing in apartment jobs, and ambition all characterize the success of her story.

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Hello Hire Priority: How to have a Successful Transition

Hello Hire Priority,

Q:  Dear Hire Priority,

I’m an apartment industry professional with seven years experience as an on-site property manager. My company is great, but offers no room for growth.  I would like to be in a regional management position in the next three to five years.  How should I handle this transition or should I even consider looking for another apartment job?  - CHRIS

A:  Hi Chris!

We look at five different key things when considering a move:  Growth, Quality of Company or Supervisor, Compensation, Location and Specific Responsibilities.  In our experience, its important to factor in all five when considering your transition.

I’m glad to hear your company is great.  My guess is that they are satisfying all or most of the other key things to consider when transitioning.  Since you like your company, the first place to start looking for growth is with them. Have you asked what their plans are for growth?  Its possible they are planning to expand, but haven’t passed their plans on to you.  Have you expressed your desire to advance to your direct supervisor? It could be that your boss is planning to leave or that he or she knows how you can advance within the company.

If you find that staying with your company is not an option, then here are the next steps:

  • Clarify your vision:  what type of product are you wanting to manage (fee, owner-managed, etc)?, are you willing to relocate?, Are you willing to take another managers position with more opportunity for growth?, are you willing to take a regional position with a challenged company or portfolio, are you willing to take less money for the opportunity?
  • Network:  contact people you trust that will help key an eye out for you or be able to put you in front of hiring authorities, contact a recruiting company, contact hiring authorities directly on Linked-In, and watch the job listings on-line.
  • Guerrilla Network:  Brainstorm with your current trust group to find out where they have hiring authority contacts and get their contact info. You will contact them and use your friends name.
  • Before contacting any hiring authority, make sure you know your accomplishments without having to look them up.  You may only have a minute or two to speak with someone, so you will need to be ready to share your successes.  A few things that sell well are NOI, Revenue or Occupancy Growth over a specific period of time (ie. increased occupancy from 87% to 95% over the last 16 months).

I’ve seen the most success come to those candidates that take a very active and aggressive approach.  This means being clear on what you want and doing whatever it takes to get in front of the hiring authority for which you want to work.

Keep an eye on the Hire Priority blog for more articles on how to find apartment jobs.

All the best to you.

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3 Ways to Retain the Apartment Industry Professional

Avoid Turnover of the Onsite Apartment Staff

Turnover is costly, resulting in a loss of money and time. So how do you hold on to your best office and maintenance employees? Following these three tips can reduce turnover and ensure you keep your top performers:

1.) Improve Your Hiring Process

Avoiding turnover begins before an apartment professional is even hired by finding a candidate that is the best match for the position. This could be an apartment leasing consultant, make ready, lead maintenance or any other on site position.  Rather than hiring out of desperation, seek to hire the right person for the job. One way to find the ideal candidate is to ensure that a job description correctly summarizes a position. Clear communication concerning responsibilities and tasks will eliminate job dissatisfaction later. Also, change is inevitable—and such changes in an apartment community or management company, should be met with changes in the workforce. For example, if a apartment community experiences growth or higher occupancy, employees who were previously paired with a sufficient workload could become overwhelmed, resulting in a demand for new employees. Making adjustments within your hiring process can eliminate factors that will successfully reduce turnover later on.

2.) Review Compensation & Benefits

A review of current compensation and benefits will also prevent top performing office and maintenance staff from leaving. Most often, the local apartment association, like the Houston Apartment Association, conducts a salary survey.  Here you will find a sampling of local compensation structures for your staff.  Keeping salaries competitive will provide incentive for your best employees to stay, as will the distribution of benefits or bonuses based on performance.  It has been said that the very best leasing professionals go where they can find the best commissions.  Low pay, on the other hand, could attract workers with a less than competent skill level, who will total a loss in the long run. This goes for all onsite personnel. Providing bonuses or perks on the basis of merit helps to hold on to top performers, as they act as an appropriate reward for the value the employee adds to the apartment community. If offering an increased salary or monetary bonus is not an option, consider supplying other perks that will show appreciation for an employee’s accomplishments. For example, some management companies offer gift cards, days off or a spa day.  This sense of appreciation through compensation and benefits will go a long way in preventing employees from leaving.

3.) Establish a Good Work Environment at the Apartment Community

A work environment conducive to top performer employees will also reduce turnover. This kind of work environment is created through good communication, development opportunities for employees, and ensuring that employees are aware of their value to the company. Communication is one of the most important aspects of fostering a comfortable working environment—from discussing expectations of an employee to changes or events within an apartment community or management company. Also, providing opportunities for career development and advancement will provide increased incentive for you best employees to stay.  Seminars, Webinars, Apartment Association committee involvement and advanced sales training are all examples of career development.  Showing a new hire what current employees did to move up within the management company is a good way of communicating what it takes to advance.

While turnover inevitably occurs, improving your hiring process, reviewing compensation and benefits, and establishing a good working environment can create incentives for your top performer employees to stay.

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2012 Austin Apartment Industry Forecast Luncheon Re-Cap

2012 Austin Apartment Forecast Luncheon Re-Cap

Tuesday, April 17, 2012, Hire Priority Staffing sponsored and put together the Austin Apartment Association Learn at Lunch.  A large audience of on-site management and executives from the Austin apartment industry attended the event, which was held at IMT Monterey Ranch. As follows is a summary of the presentations by the three speakers, industry experts Adam Hamilton, Loyal Proffitt, and Charles Heimsath.

Adam Hamilton: Vice President Development, Grayco Partners

Topic—New Construction: South Shore Austin

  • Adam spoke about South Shore Austin, a new luxury apartment residence with a comprehensive retail section located on East Riverside Drive, in close proximity to downtown and Ladybird Lake.
  • South Shore has spent considerable resources—9 million dollars—on infrastructure development, including building additional roads and a regional water quality pond.
  • Adam described that what sets South Shore apart is that it offers a unique product at various price points. By offering a different product at each price parcel, South Shore generates widespread appeal.

Loyal Proffitt: Executive Vice President, Riverstone Residential

Topic—Fee-Management

  • The first issue Loyal addressed is, What is Happening at Ground Level? According to Loyal, higher occupancies and bigger rent increases are occurring, which means that conditions are “lined up for us,” and should be met by “taking advantage of the fundamentals.”
  • So What Do We Do? Loyal’s response is to push your comfort zones, think like an owner or asset manager, continue to raise and maximize residence experience, and to simplify your focus.
  • This raises the question, How do We Simplify Focus? Understanding your business completely, understanding your client/investor, emphasizing your product, and remembering that, “we are and will always be a people business,” are the keys Loyal advises.

Charles Heimsath: President & Founder, Capitol Market Research

Topic—Austin Apartment Market Overview

  • With over 30 years of industry experience, Charles offered an-in-depth analysis of the Austin market. He described that the market has characteristic cycles every seven years or so in which the occupancy rate peaks and falls.
  • Over the last 20 years, the Austin market has more than doubled in size, with an average occupancy rate of 94.2%.
  • Notably, Charles gave his forecast for the Austin apartment industry: the market will not be overbuilt—due to the financial industry’s underwriting regulations—and there is a 95-96% average occupancy expected in the next 3-5 years.

These three speakers, with such varied expertise, each maintained optimism towards the future of the market. With features such as new construction, job growth, favorable conditions, and increasing occupancy rates, the forecast for the Austin Apartment market is looking bright.

Hire Priority Staffing is a national search and staffing company specializing in the placement of apartment industry professionals as well as healthcare and administrative support personnel.  For information on their services or more details on this luncheon, please email info@hirepriority.com or call 866.906.HIRE.

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5 Reasons To Payroll Your Next On-Site Apartment Professional

5 Reasons Why You Should Payroll Your Next On-Site Apartment Professional

Payrolling has gained steam over the past few years.  The concept works because it gives the hiring company and the potential employee the opportunity to work together before a formal offer is made.  Payrolling is a simple process.  For example, an apartment manager identifies a leasing consultant that she is interested in hiring.  She contacts a staffing company and lets them know that she has a candidate that she would like to payroll.  The candidate registers with the staffing company, making them the “employer of record”.  The  candidate works at the property until a hiring decision is made.  Once the decision is made, the apartment manager notifies the staffing company and is only charged for the number of hours the candidate worked at the property.  No additional fees or buyout expenses are incurred.

The concept of payrolling keeps all the benefits of gaining a candidate for a position, while saving money on administrative, processing fees and much more. Here are five examples of these benefits and what they can look like for your company:

1.)  Save on workers comp

While you are payrolling your potential employee, they are on the staffing company’s payroll, which means that the staffing company is liable for any workers compensation cliams. This translates to saving money on insurance premiums and saving time on processing claims.  For instance, if you are trying a groundskeeper out with the possibility of hiring him full-time and he hurts his hand while working on a project, his insurance claim will be filed by the staffing company.  As you know work injuries can often be prevented, but inevitably, still occur.

2.)  Save on unemployment

Because the candidate is an “employee of record” for the staffing company, the staffing company is therefore responsible for all unemployment issues. For example, if an apartment community decides to payroll an employee and for some reason it turns out a candidate is not the right fit for a position, then the client can dismiss him or her and not worry about unemployment claims. In Texas, unemployment rates are assessed annually and the number of qualified claims affects rates.  Many companies are experiencing all-time highs on their unemployment rates.  A few bad hires, can truly affect a company’s bottom line.

3.)  Save on additional costs

There are several additional costs that you can side-step with payrolling. Some of those costs include healthcare benefits, leasing commissions and apartment discounts. For instance, if you were payrolling a leasing consultant for two to three weeks and they leased four apartments, you would not be responsible for paying commissions. During that two to three week period they are employees of the staffing company so the apartment community is not responsible for commissions, healthcare or apartment discounts.

4.)  Payrolling – the true TEST

Payrolling is a great way to “test” out a candidate and see if they are a good fit for a property. Trying a potential employee at your property means having the opportunity to observe how well they function in their job and the company’s environment-and if he or she is match for the long-term. Furthermore, the candidate can decide if the property is a good match for him or her.

5.)  Cost is almost equal to hiring full time

The cost of payrolling an employee is compelling, since it comes out to a little under a net $4/hr.  Here’s an example using a leasing consultant:  The average pay for a leasing consultant is $12/hr and the average payrolling rate is $18/hr. The gross difference is $6/hr, but is less than $4/hr after you add in workers comp, payroll taxes and administrative overhead.  So, if you were to payroll an employee for two 40-hour weeks, you would be looking at spending a net $320.00. This is a small price to pay for the opportunity to try an employee before hiring them full-time.

So why should you payroll your next employee? These five reasons translate to saving money on the costs of hiring a new employee, as well as minimizing all the risks involved. Payrolling can be used for any onsite position.  Contact a staffing company to get more details.

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