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The Hire Center Blog


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Apartment Industry Hiring Trends for 2012

Posted on January 9, 2012 by James G. Lenhardt, CPC, CTS

Trends for 2012

What can the multifamily industry expect this year in terms of hiring and job growth?

By James G. Lenhardt, Hire Priority Staffing

A recent survey by CareerBuilder described the hiring outlook for 2012 as “cautiously optimistic.” However, Matt Ferguson, CareerBuilder’s CEO, said himself that employers tend to lean on the conservative side when predicting hiring trends in a new year, and he expects that there will be more hires in 2012 than in 2011.

According to the Greater Houston Partnership, we can expect more than 84,000 jobs in 2012 in the energy production and distribution fields. Bruce McClenny with Apartment Data Services revealed in his latest market assessment that Austin is projected to add nearly 16,000 jobs. All of this is good news for the Texas multifamily housing market. These new jobs bring new residents, creating the need for new Houston and Austin apartment communities. The Houston area comprises approximately 3,000 apartment communities, and that number is projected to increase to meet the demands of the expanding job market.

Just as the general economic growth in our region means more jobs, expansion of the Houston and Austin apartment markets means more hiring in multifamily. Let’s evaluate the top hiring trends for 2012:

Marketing

Marketing has always been a huge part of the apartment industry, and as the market grows, the need to reach individuals and families in a competitive way also increases. Social media, search engine optimization, blogging and general website presence is on the rise – and in a BIG way. Apartment communities are continuing to realize that they need to step up their game in order to get noticed among the competing communities by creating their own online presence. Because of this, many will be considering hiring an on-site or corporate social media specialist to handle the everyday social media tasks in order to increase traffic and occupancy.

Training

Because there are more jobs to be filled than qualified applicants available, many companies plan to implement an enhanced training program to increase new and existing employees’ knowledge and confidence on the job. Many who choose to work in the Texas apartment industry do not come into the job already understanding all the regulations and housing laws (which are constantly changing anyway, requiring training just to keep up). An undereducated employee can become an unhappy employee and lead to high turnover.

Low employee turnover is important for property stability, but it is better for the apartment resident as well. Many people who choose to live in an apartment community base their decision on the amount of knowledge and the attitude of the property staff. Because of this, a well-trained staff can ultimately lead to happier, long-term residents.

Bilingual

Texas apartment properties have long valued employees fluent in both English and Spanish. While many companies have already been requiring that at least one employee be bilingual, the demand is expected to increase dramatically in 2012 as the job market grows.

Plan Ahead

These skills and more will be in high demand in the workplace. What will your company or property do to attract and retain talented, qualified people? Houston and Austin Apartment communities are expected to step up their use of social media to get more involved in the hiring process. Facebook, Twitter, LinkedIn – these will be the tools that could make or break someone’s career in the apartment (or any) industry. Social media platforms can open up the world of a potential employee to a hiring authority, showing the hiring manager what the prospective employee’s day-to-day life is like, how a person acts and even what sort of people a candidate hangs out with so that the hiring manager can make a more educated decision as to whether he or she wants a given candidate to represent the property or company. Use these tools to find the best candidates and take advantage of educational programs like those offered by Houston and Austin Apartment Associations to keep them motivated and informed.

James G. Lenhardt, CPC, CTS, is CEO and executive recruiter for Hire Priority Staffing. Hire Priority has been finding jobs for property management professionals since 1990, providing temp, temp-to-hire and direct hire as well as national search for regional vice presidents, regional managers and high-level managers with offices in both Houston and Austin. Visit www.hirepriority.com for more information.

Posted in Career Advice, Hiring Resources, News, Press Releases |

2012 Texas Apartment Industry Job Growth

Posted on December 14, 2011 by James G. Lenhardt, CPC, CTS

2012 Texas Apartment Industry Job Growth

Posted in Career Blog Categories, News, Press Releases | Tagged apartment industry, Austin, career advice, Houston, interview, news, san antonio, Texas, tips |

2012 Texas Apartment Industry Forecast

Posted on December 14, 2011 by James G. Lenhardt, CPC, CTS

Interview with Bruce McClenny, President, Apartment Data Services

As we wrap up 2011, we have a few questions about the Texas apartment industry heading into the New Year. Hire Priority Staffing met with Bruce McClenny, President of Apartment Data Services for an insightful forecast of what the future holds.

On Job Growth:

In 2011 the Texas market showed positive job growth in all four major Metro areas of Houston, DFW, Austin and San Antonio. One of the most interesting stats, in our industry, is the jobs-created to additional apartments-rented ratio. Prior to the mortgage meltdown and credit crisis, Houston was filling one additional apartment for every six to seven jobs created.  Now that potential homeowners need at least a 20% down payment and a strong credit history, this ratio has moved from 6-7 /1 to 4.5/1.  San Antonio is also 4.5/1 and Austin 6/1.  Job growth in Texas has had a positive impact on the apartment industry and it looks to continue in that same direction in 2012.

On “Class A” Rent Growth:

Recently we have seen very little new construction. In 2011, 5500 and 700 units were delivered to the Houston and Austin markets respectively.   This put “Class A” product in a unique position of having no new competition which made raising rents a very successful strategy. We’ve actually seen strong double-digit increases.  In 2009, Texas was in a recession and rents retreated. In 2010 we were recovering, and in 2011 we saw strong rent growth. We should see rents continue to head north in 2012. However, with an increase in deliveries “Class A” may see some pressure. More than likely 2013 will be the year that we look at to assess how the new product affected the market.

On Class C in Houston:

Houston is and will continue to experience distress in Class C if something doesn’t change. “Class A” needs to continue to raise rents with confidence, this way Class B will ensue, followed by Class C.

On Need:

We need more construction.  Now is the time to get projects started, especially since rents have been raised with such ferocity in 2011. There is not enough supply and demand is very strong. However, the reality is that it will be another year before we can deliver more units to be leased.

Wrap-up:

In 2012 we should see great success in Texas. Austin should do very well across the board, “Classes A through D”.   For 2012, I don’t think Houston will have as great of rental growth as in 2011 but it should still be a very good year. Year’s like 2011 are very rare.

2013 is a pivotal year as we will have a lot more available units with the economy still being a question mark. In addition, the single-family market will stage a comeback eventually. This will be a “let’s see what happens” kind of year.

Apartment Data Services Inc. has been reading and tracking markets in the Texas area since 1986.  Contact bruce@apartmentdata.com with any questions.

Posted in News, Press Releases | Tagged apartment industry, Austin, Houston, news, san antonio, Texas |

Hiring for the Apartment Industry? Rewriting the Interview!

Posted on December 12, 2011 by James G. Lenhardt, CPC, CTS

Hiring for the Apartment Industry?  Rewriting the Interview!

How would you describe your ideal job?
What are your strengths and weaknesses?
Where do you see yourself five years from now?
What can you tell me about our company?

If you have experience as a hiring authority, or, for that matter, if you have ever interviewed for a job, these questions will sound painfully familiar. They are part of the traditional litany of interview questions lobbed at almost every job candidate. Those questions, along with another 50 or so standard questions, can give you a decent picture of what kind of employee the candidate will make. But is that all you need?

This is my second decade in the recruiting industry, and I have had the opportunity to work with hundreds of hiring authorities and job seekers. A recruiting firm has a unique role in the interview process. Since we work with both parties, it allows us to provide and educate both so that the desired result is achieved and the right candidate matches up with the right employer. It is our job to help the hiring authority find the best fit for her company and make sure that she is evaluating the candidate effectively. This article will discuss what the right interview questions are and why it’s so important to ask them.

What are the right questions?

It is important to understand everything you can about how the candidate will perform her job in your office. You want to understand her career goals, and you want to make sure that your working relationship can be mutually beneficial. However, in the rush to complete an interview, other useful information that can help you make an even more informed hiring decision is often left undiscovered.

What is remarkable is that the most important things to learn about a potential employee are also the most obvious ones and those that are frequently neglected in a basic interview. They are:
• Does the candidate know what she is expected to do?
• Does she know what it takes to meet these expectations?
• Can she do the job well?
• Can she do the job quickly and efficiently?
• Can she see how her role fits into the larger picture of office performance?
Your goal is to create a robust working office environment – one where talent and efficiency work together to improve your bottom line. How your employees perform their jobs and how they make your office operate better should be the focus of your interview.

How do you ask the right questions?

If you’re not accustomed to asking for this kind of detail in an interview, it may feel more like you’re administering a test rather than having a cordial chat, but it doesn’t need to. To ease the process, you should come to the interview prepared with a clearly enumerated list of job requirements and a list of tasks your candidate will be expected to perform daily or frequently.

Take time to go through your specific expectations.
Even if it’s the smallest task, let the candidate know what’s expected of her. Make sure you’re on exactly the same page before you continue.

Ask if the candidate has performed the task in another office environment.
Have the candidate walk you through the task and ask if she has ever improved efficiency, streamlined a process or automated any of the tasks she will be expected to do. Ask if she has been in an office where someone else has done so.

Ask the candidate to think about specific challenges that she might encounter on a daily basis.
Don’t be afraid to ask for concrete examples. If you have some of your own examples prepared, you may be able to prompt your candidate to think of some others on her own. Ask how she might overcome these challenges and what the results might be. Remember, you are looking for how this one specific candidate is going to perform her job and how she will make your company better because of it.

Why is this process so important?

It is difficult to locate, entice and hire talented people. The process is tedious and loaded with pitfalls, the supply of good candidates is short, and unless your hiring for a large company with a dedicated recruiter, hiring is probably not your only job.

In spite of the inherent difficulty, your interview process should not just fall to simple routine. Even for the least critical of your office jobs, you should take the time to find the most talented person you can find for the following reasons:

• The difference between an average candidate and a top-notch candidate can mean thousands of dollars. For example, the extra time you spend looking for a cheerful, productive receptionist that your clients enjoy talking to, should be worth it in the long run.

• No matter how strong your team is already, the addition of another strong person should make it even stronger. When your office works better, your bottom line looks better.

• If your team knows that you’re always looking for the best employees, then you are making the point that you want the best from them at all times.

The interview is an important process, and it deserves to be elevated above the choreographed dance it has become. While it is nice to know how your candidate answers routine questions – like, “What are your strengths and weaknesses?” and “Do you prefer working alone or in teams?” – remember that what you are really looking for is, “Can you do the job, and can you do it well?”

Posted in Career Blog Categories, Hiring Resources, Uncategorized | Tagged apartment industry, Austin, career advice, Healthcare Staffing, Houston, interview, jobs, Texas, tips |

My Story: Leah Hackbarth

Posted on April 28, 2011 by James G. Lenhardt, CPC, CTS

Apartment Property Manager, Leah Hackbarth

When Leah Hackbarth moved from California to Texas, she anticipated a strenuous, yet rewarding job search. Equipped with five years of Yardi software experience and a bachelor’s degree in marketing, Leah thought her background would help differentiate her from other applicants. However, after a month of countless job applications, interviews, and phone calls, Leah’s search produced unsatisfactory results. Frustrated by her discouraging job hunt, Leah began to widen her employment perspective and searched the Internet for temporary positions.

Although Leah had never used a recruiting company, she decided to test her luck with temporary employment. “I called the [Apartment Staffing Division of] Hire Priority, and after my first interview, I received a temporary leasing consultant position [at a downtown Austin Apartment Community],” Leah said. Through her keen sense of professionalism and aptness for hard work, Leah quickly turned her temporary employment assignment into a permanent position. After a short period, Leah was promoted to Assistant Property Manager. Leah attributes her quick advancement to her diligent work ethic. “Apartment communities often consider temporary employees for permanent assignments,” Leah said, “and the best indication of a good employee is hard work.” Even if a temporary assignment does not transition into a full-time job, the word-of mouth recommendations between Apartment Communities can benefit your reputation in the Austin Apartment Industry. Leah’s advice to job hunters and temporary employees is to work hard, remain dedicated, and go above and beyond the community’s expectations.

After a tiring job search, Leah’s relationship with the Apartment Industry at Hire Priority Austin provided the catalyst her career needed. A year and a half after her original position, Leah is still excited about her career. “I love my job now”, Leah said, “The daily interaction with people is exciting and I get to help them with their move to the area.” Faced with a difficult job search, Leah did not allow frustrations to hinder her career. Instead, she took initiative, applied her diligent work ethic, and eventually found her ideal career.

Posted in Career Blog Categories, News, Uncategorized |
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