What can the multifamily industry expect this year in terms of hiring and job growth?
By James G. Lenhardt, Hire Priority Staffing
Marketing
Marketing has always played a major role in the apartment industry. As the market continues to grow, the need to reach individuals and families in a competitive and creative way becomes even more important. Today, digital marketing tools—such as social media, search engine optimization (SEO), blogging, and professional website design—are transforming how apartment communities connect with potential residents.
Online visibility is no longer optional; it’s essential. Apartment communities are recognizing that to stand out from the competition, they must strengthen their online presence and engage actively with their audiences. A strong digital strategy helps properties get noticed, generate more leads, and boost occupancy rates.
Because of this growing demand, many apartment management companies are now considering hiring dedicated social media specialists—either on-site or at the corporate level. These professionals manage daily online interactions, create engaging content, and monitor performance metrics. Their work helps drive website traffic, improve brand reputation, and ultimately increase occupancy across communities.
Training
With more jobs to fill than qualified applicants available, many companies plan to strengthen their training programs. These programs help increase both new and existing employees’ knowledge and confidence on the job. Many professionals entering the Texas apartment industry are unfamiliar with all the regulations and housing laws. Since those laws constantly change, ongoing training is essential just to stay current. An undertrained employee can quickly become frustrated, leading to higher turnover.
Low turnover is crucial for property stability and it benefits residents as well. Many renters choose their apartment community based on the professionalism and attitude of the staff. A knowledgeable, confident team creates a better resident experience. In the end, a well-trained staff leads to happier residents and longer tenancies.
Bilingual
Texas apartment properties have long valued employees who are fluent in both English and Spanish. Many companies already require at least one bilingual team member on staff. As the job market continues to grow, this demand is expected to increase dramatically in 2012.
Plan Ahead
These skills will be in high demand in the workplace. What will your company or property do to attract and retain talented people? Houston and Austin apartment communities are expected to increase their use of social media in the hiring process. Facebook, Twitter, and LinkedIn will be the tools that can make or break a career in the apartment industry.
Social media platforms give hiring managers a closer look at potential employees—their daily activities, behavior, and even the people they associate with. This insight helps employers make more informed hiring decisions and choose candidates who best represent their property or company. Use these tools to identify top talent, and take advantage of educational programs from the Houston and Austin Apartment Associations to keep employees motivated and informed.
James G. Lenhardt, CPC, CTS, is CEO and executive recruiter for Hire Priority Staffing. Hire Priority has been finding jobs for property management professionals since 1990, providing temp, temp-to-hire and direct hire as well as national search for regional vice presidents, regional managers and high-level managers with offices in both Houston and Austin. Visit hirepriority.com for more information.